Today, APP Group's sustainable paperboard packaging brand, Foopak, announced its participation in the ELLE Run 2024 in Taiwan for the third consecutive year. The event took place on Saturday, May 4th, 2024, at Taipei Dajia Riverside Park-Action Dome Plaza, with Foopak sponsoring 17,000 white cups for water and 10,000 printed cups for sports drinks at the three hydration stations.
This year, over 6,500 runners joined the 5 km and 10 km road races. The collaboration emphasises a shared commitment to sustainability, aiming to encourage runners to adopt more environmentally-friendly lifestyles. The cups replaced traditional plastic and plastic-lined paper cups, significantly reducing the run's environmental impact through more sustainable alternatives. Made from Foopak bio paperboard, the cups are fully compostable, ensuring that this event became more sustainable and contributed to a greener future.
Taiwan's running community is rapidly expanding. In recent years, road running has gained recognition as a healthy sport, beneficial for fitness and stress relief. According to a 2023 study by the Sports Administration, Ministry of Education Taiwan, 82.6% of people participated in sports, with 35.0% engaging in regular exercise for the first time since 2014. People are increasingly eco-conscious, favouring brands with robust sustainability initiatives.
Angella Lin, APP Taiwan's Director, SSE, commented on APP's sponsorship of the run with Foopak Bio Natura drinking cups, stating, "ELLE Run's commitment to sustainability perfectly aligns with Foopak's innovative paper-based packaging for food and beverages. Our eco-conscious products, sourced sustainably, are both plastic-free and home-compostable, contributing to a greener future. This partnership marks our third collaboration with ELLE Run, and APP is proud to have been supporting this event since 2022 by providing eco-friendly cups."
Organised by Hearst Taiwan, the 10th Annual ELLE Run themed "Run with Style" allowed runners to embrace Parisian fashion, passion, and freedom. True to the event's tagline #BeParis, runners indulged in classic French snacks like madeleines, macarons, and croissants on the track.
"With Foopak's support in recent years, we've been able to not only promote health awareness through road running but also instil environmental consciousness in consumers. ELLE Run's focus and theme show that it's possible to be fashionable and sustainable by making responsible lifestyle choices to protect our environment. We appreciate APP's support in providing recyclable and compostable drinking cups, which help realise the run's sustainability goals.." said Edmund Huang, Marketing Director of Hearst Taiwan.
For more information about Foopak and its sustainable solutions, visit https://www.foopak.com/
About ELLE Run
The 2024 ELLE Run aims to bring Parisian fashion, passion, and free spirit into your life. Move forward with light steps, inspiring each other, accepting challenges together, and reaching for the stars of victory.
Embrace the mindset of "Be Paris", feel every moment, and show your glory. Madeleines, macarons, and croissants are available along the race route. Every year, the event gathers celebrities and artists with runners calling this the most stylish road running in Taiwan.
About Foopak
Foopak is an APP brand of paperboard packaging solutions designed specifically for direct food contact. The suite of products addresses the packaging requirements for the entire food service sector including take-a-way, quick-serve, hot & cold beverages, ready meals, and frozen food markets. The products are available in bleached or unbleached, with plastic or non-plastic coatings and supports a wide range of grease proof levels.
FOOPAK BIO NATURA, APP’s flagship packaging product is a plastic-free, biodegradable, recyclable and compostable packaging solution designed to meet the need for new sustainable packaging requirements. Designed for direct food contact and both hot and cold beverage segments, the product has eliminated all traditional plastic coatings, replaced with a proprietary aqueous dispersion technology, making the product fully sustainable. Foopak Bio Natura uses PEFC and SFI-certified wood sources, is curb-side recyclable and certified plastic-free, PFAS-fee and home & industrial compostable.
About APP Group
APP Group serves as the holding company for multiple pulp and paper manufacturing as well as forestry entities, catering to the increasing global need for high-quality tissue, packaging, and paper. Our products reach over 150 countries, spanning six continents.
Driven by a dedication to sustainability and ethical practices, we prioritise the well-being of our employees, society, and environment. Our approach involves harnessing technological advancements and fostering innovation, collaborating closely with communities, and upholding internationally recognized business and operational standards throughout our production and supply chains.
Aligned with the Environmental, Social, and Governance (ESG) principles, our Sustainability Roadmap Vision 2030 steers our actions toward safeguarding forests, bolstering local communities, preserving biodiversity, and striving for carbon neutrality in all our
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Wahyu Rahyuni B, APP Group
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Deborah Dayani Nanayakara, SPRG Singapore
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Sanjana Sumanth, SPRG Singapore
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