Kuala Lumpur, 26 October 2024 – IK Yellow, the premier paper product by APP Group, marks its 25th anniversary with a grand celebration, themed “25 Years of Writing Our Story Together,” attended by over a hundred industry partners, stakeholders, and esteemed guests in Kuala Lumpur. This commemorative event follows a successful gathering held in Penang last week, underscoring IK Yellow’s valued presence and partnerships across Malaysia.
Since its early days, IK Yellow has evolved into a leader in paper solutions, renowned for its superior quality, innovation, and commitment to sustainability. For 25 years, it has served as a reliable partner to countless businesses, educational institutions, and individuals, providing paper products that meet the highest standards of excellence.
Over the past two and a half decades, IK Yellow has continuously innovated to remain at the forefront of the paper industry. With advanced production technologies and sustainable practices, the brand has earned a reputation for delivering products that not only meet market demands but also align with global environmental standards.
“At the heart of our success is our commitment to innovation and sustainability,” said Alex Foong, National Sales Manager of Goldtech Access Sdn Bhd. “Through our strategic investments in eco-friendly production processes and our collaboration with key partners, IK Yellow has been able to lead by example in promoting sustainable business practices.”
The anniversary celebration brought together IK Yellow’s distributors, partners, and employees to commemorate this significant occasion. Among the honored guests were representatives of Rainbow Paper Supplies Sdn Bhd, who has been a pivotal partner in growing the brand’s presence across markets.
“From the outset, our success has been driven by strong partnerships. Our distributors, suppliers, and internal teams have all been crucial to achieving the milestones we are celebrating today,” said Alex. “This anniversary is as much a celebration of our shared journey as it is a promise of continued collaboration.”
As IK Yellow looks ahead, the brand is gearing up to introduce new consumer campaigns and product innovations aimed at meeting the evolving needs of the modern business environment. With an eye on future growth, IK Yellow remains committed to sustainable practices that protect the environment while delivering high-performance paper solutions. The celebration was capped off with an awards ceremony, recognizing standout contributors to IK Yellow's success.
About APP Group
APP Group serves as the overseeing entity for pulp, paper manufacturing, and forestry operating entities. These entities together with other companies under APP Group collectively supply top-tier products to meet the escalating global demand for paper, packaging, and tissue. In alignment with the evolving industry and market dynamics, APP is steadfast in operating a sustainable business as a global player and brand, while continuously engaging new customer bases across various markets. Our products reach over 150 countries spanning six continents.