Tangerang, 28 September 2024 – APP Group participated in and supported the Sinar Mas Digital Day 2024 (SMDD 2024), the annual Sinar Mas event that brought together more than 2,000 professionals from various Sinar Mas business pillars and technology-based partner companies. This event showcased the latest digital innovations and cross-sector collaborations, which play a key role in realizing the digital transformation towards Indonesia Emas 2045.
In his keynote speech, the Minister of Communication and Information, Budi Arie Setiadi, emphasized the importance of technology and artificial intelligence (AI) in driving Indonesia's economic growth and competitiveness. "Artificial intelligence contributes increasingly to various sectors. Let’s make Indonesia a promising technology investment destination, and by collaborating between the public and private sectors, we can optimize this technology to drive economic development and improve the welfare of society," said Budi Arie.
APP Group took part in five talkshow sessions during Sinar Mas Digital Day 2024, namely "Driving Innovation Through Collaborations," "Supercharge Your Digital Workforce," "Leveraging AI for Business Growth," "The Power of Digital Branding & Influence," and "Empowering Business through Digital Transformation." These sessions focused on key strategies in digital transformation, ranging from cross-sector collaboration and strengthening the digital workforce to leveraging AI and digital branding. APP Group’s participation in these sessions demonstrates the company's commitment to utilizing technology and collaboration to accelerate business growth and achieve long-term sustainability goals.
"Collaboration and technological innovation are key to achieving sustainable growth in today’s digital era. At APP Group, we are committed to leveraging digital technology and AI, not only to enhance our operations but also to build meaningful collaborations with our partners. Sinar Mas Digital Day 2024 provides the ideal platform to share knowledge and create synergies for a more sustainable and prosperous future for Indonesia," said APP Group Managing Director, Suhendra Wiriadinata.
APP Group is committed to sustainability through the adoption of digital technology. By utilizing technologies such as AI and automation, the company can improve operational efficiency and reduce its carbon footprint in pulp and paper production.
APP Group is also using digital technology to strengthen its business strategy. One of these initiatives is digital branding, which helps the company expand its global market reach, while digital transformation ensures that its operations remain relevant in a fast-paced era. Through the efficient application of technology, APP Group can innovate at scale without neglecting social and environmental responsibility.
At this event, APP Group also received awards in various categories at SMDD 2024, including awards for digital innovation, best collaboration, and sustainability solutions. These awards reflect APP Group’s dedication to adopting digital innovation and contributing to sustainability.