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null The Rainforest Alliance to evaluate APP's progress in implementing its Forest Conservation Policy

The Rainforest Alliance to evaluate APP's progress in implementing its Forest Conservation Policy

JAKARTA, 2014, January 30 – International environment organisation, the Rainforest Alliance, has agreed to conduct an external evaluation of the progress Asia Pulp and Paper Group (APP) has made in implementing the commitments in its Forest Conservation Policy (FCP) through an independent audit.

The Rainforest Alliance has a proven track record in the development and implementation of sustainability standards and evaluation systems globally. It will develop specific Performance Indicators to evaluate APP’s progress in meeting the four commitments in the FCP, and in related public statements since then.

Work has begun on defining these Performance Indicators. The Rainforest Alliance will be consulting a wide range of stakeholders in relation to this, and the indicators will be made publicly available, as will other details of the evaluation.

The evaluation will start with concessions in Indonesia and may later include a separate evaluation of APP’s concessions and mills in China.

The FCP saw APP commit to end deforestation in its supply chain. A moratorium on the clearance of all natural forest was introduced pending a series of assessments to determine which parts of APP’s concessions contain High Carbon Stock and which are of High Conservation Value, all of which will be protected.

The policy, which is being implemented in partnership with non-profit organisation The Forest Trust (TFT), also saw the company commit to best practice peatland management and to use the principles of Free Prior and Informed Consent (FPIC) for all new development.

Richard Donovan, Rainforest Alliance Senior Vice President and Vice President of Forestry, said: “This is a challenging assignment. Rainforest Alliance believes that independent and transparent third party oversight is an essential ingredient for accurate reporting on progress. As we said when the FCP was announced, the delivery on the ground is what matters and the Rainforest Alliance is putting together a team and process that will independently assess and publicly report on the progress to date.”

Aida Greenbury, APP managing director of sustainability and stakeholder engagement, said: “We recognise that to maintain the confidence of our stakeholders on how the FCP is being implemented on the ground, independent verification is essential.  We are very happy that an organisation as credible as the Rainforest Alliance has agreed to undertake this hugely important work.

“Since we introduced the FCP, we have made considerable progress. Our moratorium continues to be effective, our HCV assessments are almost complete and we have carried out a great deal of work on mapping social conflicts in our supply chain.

“However, it hasn’t all been plain sailing, there have been a number of challenges and we have learned from these and used them to improve procedures associated with the FCP. By conducting this evaluation, we hope that stakeholders will more fully understand the challenges associated with tackling deforestation in Indonesia.”

For more information and comments, please contact:

Darragh Ooi, Global Head of Communications

T: (62-21) 29650800


For more information regarding the Rainforest Alliance, please contact:

Anita Neville, Communications Advisor

T: +61 (0) 431 913 214



Asia Pulp & Paper Group (APP) is a trade name for a group of pulp and paper manufacturing companies in Indonesia and China. The APP Group of companies is one of the world’s largest vertically integrated pulp and paper companies, with an annual combined pulp, paper, and converting products capacity of over 18 million tons. APP-Indonesia and APP-China currently market their products in more than 120 countries across six continents. The majority of APP’s production facilities are Chain-of-Custody certified by SVLK, LEI and PEFC.

APP launched its Sustainability Roadmap Vision 2020 in June 2012 and its Forest Conservation policy in February 2013, to further improve its environmental performance, biodiversity conservation, and protection of community rights. More information can be found at


The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, businesses and consumers worldwide are involved in the Rainforest Alliance’s efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily. For more information, visit

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